Creative Digital Demon & Performance Marketing Strategist...

With 10 years experience in online media advertising & digital marketing, I'm most comfortable in creation, performance measurement, management and deployment of compelling and competitive campaigns.  My particular focus has been SEM Google Ads suite (Ads, GA4, GTM & etc).  Also spent much time assisting our SEO department, so hold excellent understanding and strength in what is now a critical period in this space for all.

Today I run Senior PPC for Predikkta/Conversion Digital. I scaled InstantScripts' Google Ads from ~$30k/month to a peak ~$480k/month – Google Ads managed paid-search performance that materially contributed to their  A$135M  Wesfarmers acquisition. Tier 1 client tenure under my hand averages 5 years. That's the receipt I lead with.

While paid ads channels are my bread & butter, I don't stop at the ad account. I own creative and copy end-to-end on everything I run, build and optimise landing pages (Figma, Unbounce, Instapage), and manage the full client relationship through Salesforce CRM. I direct full-funnel strategy across Search, Display, remarketing, YouTube, Performance Max and Demand Gen, alongside Meta, Outbrain and EDM – working hand-in-glove with specialist teams to steer budgets, track goals and deliver results. I bring that same hands-on approach to premium retail and consumer accounts like DuluxGroup, B&D, Richgro, Florsheim and Australia's largest dental provider Smile Solutions/Core Dental.

My passion in the digital space has seen me extend my skill portfolio in anything and everything digital so can be flexible to most settings.   My hope is to find an Agency, which fosters growth and development and rewards forward thinking and creative ideas.  If this sounds like you, I'm super keen to seize an opportunity with your organisation.  Let's meet!