Performance marketer · AEO pioneer
Justin Fifield
The Devil’s In The D e t a i l .
10+ years turning paid-search spend into market dominance. Now I’m teaching brands how to win in the agentic web — before their competitors realise the rules have changed.
Not Your Average
PPC Guy
I cut my teeth in B2B sales and marketing — Canon, Telstra, Sensis — then went deep into Google Ads. Over a decade of watching channels rise, peak, and get disrupted teaches you one thing: the detail is where the money lives.
Today I run Senior PPC for Predikkta / Conversion Digital. I scaled InstantScripts’ Google Ads from ~$30k/month to a peak ~$480k/month — paid-search performance that materially contributed to their A$135M Wesfarmers acquisition. Tier 1 client tenure under my hand averages 5 years. That’s the receipt I lead with.
Now I’m pioneering AEO (Answer Engine Optimisation) — making sure brands are the answer when AI assistants and search engines respond, and getting hands-on with multi-agent AI along the way. Search is fragmenting into a thousand AI surfaces. Brands that prepare now own the next decade. The ones that don’t get summarised out of existence.
The Receipts
InstantScripts acquisition I helped fuel
Google Ads scale-up, sustained
Compound performance growth, Mar ’21–Jun ’23
Average Tier 1 client tenure
Tier 1 brands handled include DuluxGroup, B&D, Australia’s largest dental provider, and InstantScripts.
Three Things I Do Better Than Most
High-Performance Google Ads
Multi-million-dollar paid-search portfolios, optimised at the query level. ROAS that survives audit. Quality scores that earn their place. No vanity metrics, no fluff.
Answer Engine Optimisation (AEO)
Search is no longer ten blue links — it’s a chorus of LLMs summarising your brand without your permission. I make sure your story is the one they tell. E-E-A-T, semantic identity, and the structured signals AI engines actually trust.
Agentic Marketing Automation
I’m deep in multi-agent AI right now — testing where agentic workflows genuinely bring value across the marketing stack, where they fall over, and where a human still needs to be in the loop.
“Operating deep under the hood of the data-tracking economy has reinforced one truth: our digital sovereignty is our most vital asset.”
What Clients Have Said
“Starting out as a new business in 2013, Justin not only delivered our sole source of leads but established us as the leading brand — dominating the #1 position for almost all Building Inspection searches on the Sunshine Coast.”
“Since Justin took over managing our online we’ve been able to not only sustain & grow our business but choose the type of customer we attract. We hoped to never lose him.”
“Justin has delivered fantastic results and restored my faith. The work he’s done in the last 12 months has hands down been the best results and the best business relationship I’ve forged in my 20 years as a Sensis & Yellow Pages customer.”
“Justin’s ability to leverage Google Analytics data and gear it to improve results through actionable change is the reason I make sure he is assigned to all my client accounts.”
Let’s Meet.
Best via the form below. I don’t do social.
Phone
0404 956 892Zero social-media footprint by design. If you want me, here’s where I am.